Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current patient could be considered email marketing.

Email Marketing is meant to build loyalty, trust, or brand awareness and ultimately generate business for you.

Not only does email generate more visitors, it generates more sales. This is demonstrated clearly by a Monetate survey that revealed 4.24% of visitors generated by email marketing buy something compared to 2.49% of visitors coming from search engines and 0.59% generated from social media.